Hi, I’m Rita. I turn messy, data-heavy enterprise systems into tools people actually trust. My work at Fortune 50 retailers is used by thousands of employees every day, from purchase orders to distribution center floors.
Currently at The Home Depot. Previously Lowe’s and Klaviyo.
Case studies where I turned complexity into clarity and measured what changed.
01/05Warehouse operations
A cross-platform operations experience for Lowe's distribution centers: focused workflows on Zebra handhelds for the floor, dashboards for managers, and one system of roles, exceptions and reusable components connecting them.
02/05Supply chain platform
A full UX redesign of Lowe's purchase order management system around four connected jobs: find an order, monitor all of them, stay informed about changes, and investigate the details.
03/05Design systems
Shared components, responsive layout scaffolding, accessibility and documentation that let Lowe's product teams build consistent enterprise applications without solving the same problems over and over.
04/05E-commerce personalization
A personalized Welcome Back module for The Home Depot homepage that picks up a returning customer's shopping journey instead of starting them from a generic page.
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05/05E-commerce product page
Redesigning parts of The Home Depot product page: three ways to navigate product details for DIY shoppers, and a PRO layout that brings specifications and manuals higher, shaped by prioritization workshops and customer testing.
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Three beliefs I bring to every team, from discovery to launch.
I listen deeply to users, tell their stories, and design for what they really need.
I take messy, data-heavy systems and turn them into clear, intuitive experiences.
Even enterprise tools deserve joy and thoughtful details that make work feel lighter.
Enterprise products fail quietly: people stop trusting them and build spreadsheets around them. My process is built to earn that trust back, one workflow at a time.
Interviews, shadowing and ride-alongs with the people doing the work.
Journey maps and audits that show where time and trust leak away.
Three or four rules the whole team can use to make trade-offs.
Wireframes to prototypes, tested with real users early and often.
Adoption, time on task and satisfaction, reported back to leadership.
When I’m not designing, you’ll find me traveling, baking, journaling, gardening or chasing golden-hour light with my camera. A little of each found its way into this site.
More about me
Traveling 
Baking 
Journaling 
Gardening 
Golden-hour photos